Tel: 07850 375741 

© Creativeflorence 2020

After spending 25 years working as a graphic designer, one day,
in 2016 I woke up and decided to follow the whisperings of my inky soul.


My way of working: 
Mixed Media –
Water inks
and Photoshop

Favourite colour: Orange

Favourite Illustrator: Eric Carle


Design experience:
25+ Years


Enjoy the most: 
Creating ideas

What i can offer
My smiley face says it all

I wanted to be an illustrator. And I wanted to illustrate wonderful, magical books for children.

My own childhood was quite a difficult one. I experienced lots of sadness, with the loss of my baby brother followed by my mum.

I’m also a proud dyslexic and have always found words something of a pesky challenge! So, as you can imagine, designing annual reports with thousands and thousands of words in them, was not the most fun work for me.

All of these things have made me the person – and the illustrator – I am today. Drawing, painting and inking have always made me feel complete and happy, and now I’m on a mission to share my happy work with the children (and their grown-ups) who need it the most. My books and prints touch upon the difficulties I’ve experienced, but in the most hopeful and positive way, while the characters I create all have very special messages to deliver.

My work is fun and mischievous with the ‘yep, that’s Flo!’ sense of humour that has carried me through the tough times. ‘Why can’t a sausage dog have mustard socks?’ is the kind of thing I’ll ponder, as I doodle and sketch and come up with new ideas. I love to play with colours and textures and mark making and have discovered my own unique mixed media technique, which I apply to all the work I do.

My imagination has been my saviour, and I want to encourage children to be guided and comforted by the power of theirs too. If one small person can find solace, hope and encouragement in the work that I create, then my inky stories have done their job!